Use a comprehensive yet easy-to-follow CX strategy to increase customer loyalty and lifetime value.See more
Approximately 64% of buyers place more importance on customer experience than price. It is the way you approach their experience - your CX strategy - is what sets your brand apart from others. CX strategy represents a comprehensive approach to planning and managing customer interactions.
Your ‘Ideal Customer Profiles’ are the customers who consistently buy your product, and they are able to grow with your product (= buy more). They understand your messaging and the problem you solve, and they are willing to pay for the product. We help you to identify and describe your ICPs, detail the ‘Customer Job Statement’ for every persona so that you communicate them widely on all hands, and make it part of all your playbooks.
The ‘Jobs-To-Be-Done’ approach involves moving away from the notion of ‘need’, to focus on the work your customers want to accomplish, the ‘customer jobs’. A quote by business professor Theodore Levitt is often used: ‘People don’t want a quarter-inch drill; they want a quarter-inch hole’. We help you define main and related JTBS for your ICPs, structure them as per the empathy they generate (functional, emotional, social), assign the customer journey stage they affect (acquisition, adoption, etc.) and score them on impact, value and effort. Thanks to the ‘JTBD Scoring Matrix’ we learn which JTBDs are well-served, under-served or over-served. From here, we generate a series of ‘Quick Wins’ (high value/low effort initiatives) that build up your prioritised roadmap.
Customer satisfaction has never been more important. Our experts in CX strategy provide a comprehensive framework and hands-on guidance, building a tailored CX strategy, improving the customer journey, and setting up the right metrics.
The CX strategies from habitable.co have helped companies worldwide streamline their processes and get on the track of success. It is in our DNA to deliver high-quality CX strategies that help organisations see tangible results within a short timeframe.