Legislation transformed into marketing

Challenge

The insurance company needed to increase client retention in the property insurance segment while fulfilling the legal obligation to inform the client 10 weeks before the anniversary date. The original communication was boring, clients ignored it, and digital channels were not utilized.

Main Challenges

• Low retention rate - clients did not renew policies or left

• The original RNW communication had an unattractive design - clients ignored it

• Low engagement in digital channels - only a small portion used the online portal

• Lack of personalization - everyone received the same generic email

• Clients paid slowly - average payment time 14 days

Solution

We created a multi-step AI-driven email and SMS communication with premium design, educational content, and a simple QR code for instant payment. The communication runs 10 weeks before up to 12 weeks after the anniversary and reacts to client behavior in a personalized way.

How We Solved It

We designed a multi-step email and SMS communication with premium beauty design (20 weeks of the campaign: 10 before the anniversary, 10 after). Each email has a modern visual, clear CTA, and personalized offers for each client.

Engagement campaigns do not just offer a policy. Clients receive case studies from real-life situations, video tips on asset protection, testimonials from satisfied clients. Marketing that is valuable to the customer, not just sales.

QR code and payment link directly in the email and SMS allow the client to pay in 30 seconds. Just pay immediately with a mobile phone via QR code or click on the link. No need to search for account numbers or variable symbols.

Personalized package comparison shows the client what they currently have and what they should add (e.g., glass insurance, assistance). The system knows who has the basic package and offers an upgrade to PLUS or MAX.

Intelligent content targeting based on the client's status. Active users of the portal do not receive promotions for the portal. Inactive users receive benefit communication. Each segment receives relevant content.

Technologies Used: Email automation, SMS gateway, QR payment, Personalization engine, CRM integration

Results

1. Significantly higher retention compared to the previous cycle

2. Substantially better open rate for emails

3. Significant improvement in email openings

4. Average payment time of only 8 days

Wow Factor

The insurance company transformed the legal obligation (to inform the client 10 weeks in advance) into marketing-attractive, content-rich communication. Clients receive educational videos on asset protection, personalized package comparisons, and a QR code for instant payment - all automatically. Legislation transformed into marketing that is valuable for the client.