Create an emotional connection with your brand and make your customers do the marketing for you!See more
Did you know that customers acquired through referrals have a 37% higher retention rate? These customers are way more likely to refer your brand to their friends and colleagues if they have a good experience. Get your existing customers to do your marketing and grow business for you.
Customers who participate in a referral program spread the word about your brand to their friends, colleagues, and family. Word-of-mouth referral programs are a goldmine for your marketing team since existing customers likely refer others who would also benefit from your service. These new leads are already interested in your business, and what's more, they learned about you from someone they already trust.
On average, one brand evangelist converts three people into being a customer. Brand advocates are more than satisfied customers. They are active promoters of your brand and are unlikely to switch to competitors. Encourage brand evangelism by building an emotional connection with your customers, understanding their values, problems and how they think.
The studies have shown that referred customers have a 16% higher lifetime value rate and are 18% more loyal than non-referred customers. Encourage sharing customers' experiences, increase the number and quality of reviews, gather and share customer-generated content, launch social listening service and solidify your customer base with various referral schemes, such as loyalty tiers, discount referrals, exclusive events, and more. We know where to start.