Visual design centres on how a product looks. Colours, fonts, images, illustrations, icons, and other graphics are some of the building blocks of visual design. Good visual design enhances a user’s experience, keeping its users engaged while they navigate and use the product. It also builds a positive and consistent brand image and communicates the right information to its users.
Interaction design (IxD) refers to how a system behaves when a user engages with it. Interaction designers ensure that a user gets the desired experience at every touchpoint. Whether through aesthetics, motion, sound, animation, or other interactions, an IxD designer’s job is to make these interactions pleasant and meaningful.
Did you know that every $1 you invest in your product's UX will bring you $100 in return? That means the ROI on all UX investments is 9,900%! By creating quality digital products that are not only easy but delightful to use, we can prepare your organisation for growth at scale for years to come.
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CEO & Founder